The International Breweries Plc (IBL) brewers of Trophy lager beer has launched an initiative tagged, “Trophy Stand By Me” to tackle the challenge of unemployment among many upcoming Creatives in Nigeria.
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| Top officials of the International Breweries Plc, Trophy Brand Ambassadors, Folarin Falana (Falz,) and Femi Adebayo |
This was announced recently at an event held at the Southern Sun Hotel in Ikoyi, Lagos, which was graced by top officials of the International Breweries Plc, Trophy Brand Ambassadors, Folarin Falana (Falz,) and Femi Adebayo, among others.
Marketing Director, International Breweries Plc, Mrs. Tolulope Adedeji described the initiative as a gesture of support to the millions of budding creatives looking to find their feet in a tough and unpredictable Nigerian market.
“We are acutely aware of the challenge of unemployment that continues to plague millions of young people in Nigeria, and creatives in particular, therefore, we considered it important and are delighted to be launching the “Trophy Stand By Me” initiative fulfillment of our desire to lend a hand of support to the numerous creative talents that abound in the country,” she said.
She also revealed that the primary targets of the campaign are creatives who are into photography, dancing, acting, music, come, and the general arts, stating that interested persons will be required to interpret “Na Who Stand By Me, Be My Honourable” theme of the initiative through their art in a 60 seconds video, featuring Trophy Lager.
Adedeji explained that participants are to post on their pages using the hashtag #TrophyStandByMe and state their art category with the hashtag #Comedy #Acting #Photography #dancing or #GeneralArts depending on what they do.
“At some point in our lives, we have all needed to lean on other people for support whether we were looking to secure a job or start a business or get into a programme. The people who stand by us and display unwavering commitment on our journey to achieving our goals are the inspiration behind the Trophy Stand By Me project.”
Marketing Manager, Trophy, Bamise Oyegbami stated that participants must be following all Trophy’s social media pages and entries are to be posted on all relevant brand social pages within two weeks of the commencement of the initiative. Prospects must also get their Honourables to stand by them by liking their posts.
“After a thorough shortlisting process, 100 winners who will receive an N100,000 allowance from Trophy for three months will emerge. In the second and third months, they will be assessed and pruned to 70 and 40 respectively after performing a series of tasks. And in the fourth month, 20 winners who will be coached by industry leaders will emerge after yet another round of tasks and assignments have been completed. Upon the assessment of the industry leaders who double as coaches, three final winners who will receive one million naira contracts each will be selected,” Oyegbami explained.
While urging musicians, artists, and other creatives to leverage the opportunity Trophy lager is providing by participating in the project, the Trophy team reiterated the desire of the brand to live up to its promise of standing by its teeming consumers by making life better for them.
“We look forward to receiving all the amazing creative expressions that the Trophy Stand By Me project will birth as we spread the message of loyalty, kindness, and support among our consumers,” he noted.
Consumers are urged to check Trophy’s social media pages for further information as well as terms and conditions.
The “Trophy Stand By Me” Initiative will run from October 2021 to January 2022 and is only open to individuals who are 18 years and above.
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