#Tech: Yahoo Acquires Mobile Analytics Firm 'Flurry' For $200M

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Yahoo has made no secret of its ambitions and advances in mobile, earlier this month reporting 450 million monthly active users and search and display mobile ad revenues growing 100%. In CEO Marissa Mayer’s words, Yahoo is a “mobile first company.”

Now, sources say that Yahoo has closed in on an acquisition that could potentially boost its role in mobile further: it is buying Flurry, the mobile app analytics and advertising startup, with a price that could be anywhere between $300 million and $1 billion. Kara Swisher is also reporting that Yahoo is interested in the company.

Update: A source is telling us that the price was substantially lower, clocking at around $200-$300M. And Yahoo has confirmed the acquisition.

credit: TechCrunch

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