#Tech: Yahoo Acquires Mobile Analytics Firm 'Flurry' For $200M

Yahoo has made no secret of its ambitions and advances in mobile, earlier this month reporting 450 million monthly active users and search and display mobile ad revenues growing 100%. In CEO Marissa Mayer’s words, Yahoo is a “mobile first company.”

Now, sources say that Yahoo has closed in on an acquisition that could potentially boost its role in mobile further: it is buying Flurry, the mobile app analytics and advertising startup, with a price that could be anywhere between $300 million and $1 billion. Kara Swisher is also reporting that Yahoo is interested in the company.

Update: A source is telling us that the price was substantially lower, clocking at around $200-$300M. And Yahoo has confirmed the acquisition.

credit: TechCrunch