Born 'Djossou Divine Dayo' in Ghana, the Ibadan-based entrepreneur known as 'JuicyPhmous' has built a reputation for innovation and resilience.
His ventures inspire and impact communities, which outlines and showcases his creativity. His 'Grills by Juicy' tag is synonymous with mouth-watering culinary experiences.
In this interview with Alli Abiola of itsallisay.com, JuicyPhmous shares insights on his life as an entertainer and his vision for excellence across industries, including entertainment, real estate, and fashion, as well as plans for a global stock market listing.
Excerpts
ALLI ABIOLA: Congratulations on your brand's remarkable growth. Can you share your vision behind JuicyPhmous Entertainment'?
JuicyPhmous: Thank you! Our vision is to redefine excellence across industries like entertainment, real estate, and fashion. We aim to create a global brand that inspires and innovates, pushing boundaries and setting new standards.
JuicyPhmous is more than an entertainment company. We are a lifestyle brand that impacts lives through music, art, and culture. We are also passionate about nurturing talent and driving innovation. The goal is to make JuicyPhmous synonymous with quality and entertainment. We will achieve this by expanding our reach through strategic partnerships and exploring new markets.
That's impressive. JuicyPhmous Entertainment boasts an array of brands. Can you tell us about each division?
Currently, Grills by Juicy offers delicious culinary experiences. We are excited to expand into other areas, including JuicyPhmous Magazine, JuicyPhmous Clothing, JuicyPhmous Recordings, and JuicyPhmous Outlooks. These upcoming divisions will focus on publishing, fashion, music talent nurturing, and event experiences, respectively.
Our vision is to create a diverse brand portfolio that inspires and innovates across multiple industries. We are building a multibillion-dollar company with a global presence. This ambitious venture is driven by innovative products and exceptional customer experiences. This positions us to disrupt markets and set new industry standards.
Beyond entertainment, your eyes are on Real Estate and Property Management. What's driving this strategic move?
We see immense potential in real estate. Growing demand for quality infrastructure and innovative living spaces makes this an exciting opportunity. Our investments will shape tomorrow's skylines, and provide prime assets and opportunities that fuel economic growth and community development globally. We believe that expanding into real estate and property management is a strategic move that broadens our portfolio and unlocks new revenue streams.
This strategic move will open opportunities for collaboration and growth. Our goal is to make a lasting impact on the built environment by crafting spaces that inspire and uplift communities. This move demonstrates our commitment to innovation and strategic growth. It will definitely position JuicyPhmous as a leader in multiple sectors.
Your Brand Management division is also gaining traction. How do you help emerging and established brands?
We craft compelling identities and narratives to help brands tell their stories and connect with diverse audiences. We approach each project with deliberate care and attention to detail. We understand each brand's unique voice and vision. At JuicyPhmous Entertainment, we develop tailored strategies that resonate with target markets. These strategies amplify brand presence and drive engagement. Through creative storytelling, innovative design, and data-driven insights, we empower brands to stand out in a crowded landscape.
Whether it is rebranding, brand refresh, or launching a new product, our team collaborates closely with clients to deliver impactful solutions that meet their goals. Our goal is to not just build brands, but to create lasting connections between brands and their audiences. We help our clients achieve sustained growth and loyalty.
Your vision is to be known globally. Do you have plans for a global stock exchange listing in the future? What would this mean for JuicyPhmous Entertainment?
Yes, our vision is to run a globally known brand. A global stock exchange listing is a key step in achieving this goal. This strategic move will significantly strengthen our financial foundation. It will also provide necessary capital for growth. Expanding our reach through global markets and an Initial Public Offering (IPO) will cement our status as a global entertainment leader. This milestone will enhance our credibility and visibility worldwide.
The benefits are far-reaching. It will open doors for international collaborations and partnerships. We will tap into new markets, talent, and technologies. Global stock exchange listing will enable us to diversify revenue streams, mitigate risks, and stay ahead of industry trends.
What's next for JuicyPhmous Entertainment?
Expansion, innovation, and continued excellence. We are committed to shaping the future of entertainment, fashion, and beyond.
What advice would you give to aspiring entrepreneurs and how can brands get in touch with you?
As the CEO of JuicyPhmous Entertainment, I will advise aspiring entrepreneurs to be open to learning from failures and remain passionate about their vision. Building a strong network and seeking mentorship can significantly impact your journey. To stay ahead, entrepreneurs should prioritize delivering quality and exceeding expectations. They should also remain agile, innovating and adapting to market trends.
Brands can get in touch with us through the following channels:
- Phone: +2348091035730, +2348121891479
- Email: [email protected]
- Instagram: @grills_by_juicy
- TikTok: @grills_by_juicy
We're open to collaborations, sponsorships, and exploring opportunities that resonate with our brand values and vision.
Thank you for sharing your insights. We are excited to see JuicyPhmous Entertainment's continued growth and success!
Thank you for the opportunity.
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