X, formerly known as Twitter, has introduced two new subscription plans on its platform in order to bring in additional revenue.
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| X Basic plan | Source: twitter.com/premium/ |
In a tweet on its official @premium handle, the company stated that:
introducing Premium+
– no ads in For You or Following
– largest boost for your replies (vs other Premium tiers or unverified users)
– access to our full suite of creator tools
now available on Web ✌️
subscribe here → https://t.co/Ywvyijo9CQ
X New Subscription Plans and Prices in Nigeria
- The social media giant is adding a new Premium+ plan that costs NGN 7,300.00 / $16 per month and offers the “largest reply boost” and removes ads from the For You and Following feeds. The plan also comes with revenue-sharing, along with access to other creator tools.
- The second plan is called “Basic” and costs NGN1,368.75 / $3 per month. The plan doesn’t come with a blue checkmark, but includes basic features like the ability to edit posts and post longer text and videos. It also offers a “small reply boost.”
- The new plans join the standard X Premium plan, which replaced Twitter Blue. The tier costs NGN 3,650.00 / $8 per month and gives users a blue checkmark, prioritized ranking in replies, bookmark folders, longer posts, text formatting, themes, sms two-factor authentication, encrypted DMs and more.
X Premium plan | Source: twitter.com/premium/
The launch of the new plans comes a few weeks after Bloomberg reported that X was working on new subscription tiers.
Techcrunch said the introduction of the new subscription plans will give X additional ways to grow revenues as it deals with the loss in advertising dollars that it has faced since Elon Musk took the reins of the platform last fall.
Musk’s controversial changes have turned away advertisers, as major companies ended up pulling their ads from the social network after their ads were displayed next to hate speech and pro-Nazi content.
Decline in ads Revenue Inspired New Subscription Plans and Prices
Earlier this month, Reuters reported that the company’s U.S. ad revenue has declined every month since Musk took over, with the latest figures showing a 60% year-over-year decline as of August.
Since taking over the company last year, Musk has been looking for ways to generate additional revenue, and has gone so far as charging users in New Zealand and the Philippines $1 per year in order to access the social network.
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