Starlink, the satellite company led by billionaire Elon Musk, is teaming up with e-commerce company Jumia Technologies AG to enhance satellite broadband services across Africa.
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| Elon Musk |
Jumia, with investors like Pernod Ricard SA and Goldman Sachs Group Inc., is set to offer Starlink’s satellite terminals and kits in select African countries. The initial launch will take place in Nigeria in the upcoming weeks, according to Hisham El Gabry, Jumia’s Chief Commercial Officer.
Jumia has a strategic foothold in the market and establishes itself as a go-to destination for individuals interested in purchasing these kits.
This exclusivity in sales and distribution positions Jumia as a key player in this sector, providing them with a unique competitive edge and potentially bolstering their market share and influence within the region.
“We have seen Starlink do these types of deals in Southeast Asia and South America, and now Africa will also have the opportunity to access the fast-speed internet services,
“The plan is to start selling through our sites and agents in Nigeria this month, and then Kenya,” he said.
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