"I Will Change the Narrative of African Tourism with Photography "- Says Johnson Falujo


By Oyeniyi Esan

Johnson Bimidele Falujo, popularly known as Photo Juru, has revealed that photography remains a powerful tool in enhancing the economic potentialities of African tourism for global patronage and consumption. 

This was disclosed during an interactive session with online journalists in Ibadan, that  photo-documentary detailing our tourism sites, artifacts and events should be prioritized by concerned and appropriate authorities for serious market. 

According to him, "We seriously need to engage our tourism industry as the economic potentialities remain bigger than oil. The promotion is relatively low, as our patronage and marketing strategies refuse to meet global standards. The stakeholders need to engage photo-stories and photo-documentaries as thier marketing techniques. 

"Tourism should be attractive in nature, and approaching with 21st century mindset should be our focus. We should know that photography is an art of expression, and we should express ourselves as we truly are. There are countless tourism sites across Nigeria to engage expansive and rigorous photographic practices. 

"I aim to create powerful tourism stories that resonate true African narratives. The richness of our socio-cultural and historical experiences can be best said through these photographic documentary. I al charging all private and public  stakeholders should be tourism-minded".

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