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The MTN Startup Program is in most of the cases, a Zero Equity Program, meaning that beneficiaries will not be expected to give MTN equity in return.
HOW IT WORKS
- Entry to compete to benefit from the Startup Program will be automatic by participating in MTN Challenges.
- MTN intends to have one or more Innovation challenges annually.
- Beneficiaries will be selected based on criteria defined by MTN and its Partners for each of the innovation challenges with the best performing being rewarded.
STARTUP PROGRAM REWARDS WILL BE PACKAGED AS FOLLOWS:
Pre-Seed Funding
At the end of an innovation challenge, beneficiary Apps will be those that demonstrate the best potential as per the specific initiative’s judging criteria. Beneficiaries will be selected by a panel of judges.
Performance based funding
After Go live via MTN Mobile Money integration, beneficiary Apps for performance- based funding will be selected by MTN based on:
Selected set of KPI, including: a weighted performance of Number of users, Number of transactions and Total value of transactions
A presentation relevant to the business development process, e.g., Value proposition, commercial plan, B-case over 5 years.
Beneficiaries will receive funding as one of the following: Seed Funding, Commercial Plan funding, Co-branded collaboration.
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