YouTube Advertising: 9 Easy Steps To Building Your YouTube Presence

Online video is huge – 100 hours of video is uploaded to YouTube every minute! And video viewing doesn’t seem to be slowing down any time soon.

how to start building your YouTube presence.

If you are ready to advertise on YouTube for the first time with one of those ads that pop up before you watch your video, then this basic guide by Search Engine Watch is for you.

Punch Tech noted that although, there is a lot more intricate information that goes into getting the best return on investment from YouTube ads, this nine-step guide is simply a beginner’s guide on how to start building your YouTube presence.

9 Easy Steps To Building Your YouTube Presence

1. Create a Google AdWords account

Your first stop is Google AdWords. If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign.

2. Link AdWords and YouTube

Make sure that your AdWords and YouTube accounts are linked together. You can complete this step from the navigation menu by clicking “Linked YouTube accounts”.

3. General settings

When choosing the general settings for your ad, set your desired budget per day. It is better to start small and scale up as you get more familiar with the account and what good objectives are.

The typical spend is around $.01 – $0.23. You won’t pay Google unless the viewer watches your ads all the way through. There is also more customisation that can be allotted for bidding for the advanced advertisers.

4. Set the locations where you want your ad to show up

You can choose countries, regions, cities, ZIP codes, IP addresses, etc, going as broad or as specific as you would like. The more specific, the better qualified your viewers will be. If you are just trying to build brand awareness, then selecting a wider location may be helpful.

5. Upload your video

Next, you will select the video that you want to showcase and upload it to your account from YouTube.

6. Advanced settings

In the “advanced settings” section, you can choose what days/time of the day you want your ads to show (if there is a specific time you want to showcase your ads because a prospect is more likely to be compelled by your product), and the start and end date for your new ads.

I would suggest to shut off your ads from 12 am to 6 am, and schedule your ads to run more during your prospects’ lunch and play hours when they are more likely to be on YouTube.

7. Device targetting

Getting more in depth with device targeting, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc.  Get on the devices that you would be using to search for your product.

Are your consumers on their mobile phones? Are you advertising for a mobile app? Then go mobile.

8. Select age, gender, topics and more

Here, you can select age, gender, and get specific on what topics you want to show up for. The more specific you are, the better results you will get.

The more you go in depth into what categories, interests, words, websites, and phrases you want to show up for, the better targetted your audience will get. So, be as specific as possible!

9. Choosing keywords

When looking for specific keywords to target, that your potential consumers will be searching for on YouTube, use the Google Keyword Tool to find relevant terms and get as specific as possible. These terms come from Google’s search engine, not from YouTube, but they will still be useful in weeding out some of the keywords that could cause your ad to be viewed by the wrong person.

The longer the keyword, the more specific it is, and the more pertinent it will be to your business in capturing the right viewers.

Summary

This is just a small taste of everything that is available for beginners who are interested in getting started advertising with TrueViewand YouTube ads.

Hopefully, this guide gave you a little better insight into the complex world of video advertising.
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