eCommerce sector bouys with ‘Black Friday’ operations

Jumia, Konga, Yudala offer huge attractions
The Nigerian electronic commerce sub-Sector, estimated to worth $10 billion (N3.06trillion) is agog, as players have renewed competition with ‘Black Friday’ sales initiatives.

Black Friday has since 1952, been regarded as the beginning of the Christmas shopping season in the U.S., and lately, globally, including Nigeria, when most major retailers (online and offline) open very early (and more recently during overnight hours) and offer promotional sales.

Like last year, when operators including Konga, Jumia, Yudala,, Dealdey, Payporte, and others recorded huge sales in billions of Naira, with attendant traffic surge, 2017 appears to have more interesting stuffs.

For instance, Jumia, whose ‘Black Friday’ will run for a month from November 13 to December 13, will feature one million deals (local and international), deliver two million items, eyes 15 million unique customers, a lottery giveaway that includes a brand new car and round-trip airline tickets to Europe over the course of 31 days.

To ensure that Jumia brings its customers the best deals and widest assortment, the eCommerce giant has partnered with top brands including Intel, FCMB, Pampers, Infinix, Philips, Fero, HP, MTN, Cosharis and Air France-KLM.

For the first time ever, Jumia has also teamed up with music entertainment company, TRACE Naija to host a MAD (Music and Deals) fest on November 18. The exclusive 2-in-1 concert and shopping event will feature Nigeria’s finest artistes including Simi, Falz, Wande Coal, 9ice, DJ Cuppy, among others.

The Chief Executive Officer (CEO), Jumia Nigeria, Mrs. Juliet Anammah, explained that this year’s Jumia Black Friday is designed to bring customers exceptional value. “We’re always looking to push the envelope for online shoppers and this year we’re bringing an even bigger dimension with exclusive app-only flash sales, a weekly Black Friday lottery draw and the first-of-its kind TRACE and Jumia MAD fest.”

Ahead of possible traffic surge and website crashing, Anammah said Jumia has learnt from previous experiences of two years ago, “we have built latency and redundancy into the system. We are more than ready to accommodate as many shoppers as possible.”

Tagged ‘Yakata’, Konga on its part, said the shopping frenzy will run from November 6th to 10th, with the platform slashing prices at jaw-dropping rates on tens of thousands of consumer goods.

According to it, Black Friday Yakata will have prices falling in a big way more than ever before, as it gives back to Nigerian online shoppers with the benefits of huge discounts on leading consumer goods.

Last year, at its peak, the company said it processed over hundreds of orders within the hour from its Lagos-based headquarters, and sold hundreds of thousands items during the sale event.

“This year, Konga expects its marketplace to generate over N5billion during Black Friday Yakata, making it the busiest shopping season in the company’s history,” it stated.

Building on the success of Black Friday Yakata, the Konga team is looking to make 2017 bigger yet. Konga CEO Shola Adekoya, remains optimistic for a blockbuster 2017.

He said: “We are expecting a buoyant Black Friday Yakata. Black Friday Yakata kicks off the holiday shopping season for us retailers and as Nigerians are looking out for the very best value for their money, Konga will be giving them a platform to source the best deals. Our customer service teams are already receiving hundreds of enquiries concerning what we will be offering this year across all our customer touch points, so we have strong indications as to what our shoppers are on the lookout for.”

From Yudala’s perspective, the sales tagged: 11/11-12/12, will run from November 11th till December 12th.

Yudala restated its status as the best source of guaranteed genuine products and best prices nationwide, with shoppers in line to enjoy millions of amazing offers and surprises all through the period.

Yudala 11/11-12/12 yearly promotion, will run online @ and offline in every Yudala store nationwide.

“Yudala 11/11-12/12 is the biggest Black Friday campaign to expect in Nigeria this year. We are not only assuring Nigerians of quality products which we are known for, but we are also offering real value for money with best prices nationwide. Best prices for genuine quality products, you cannot get that anywhere else but at Yudala. If you do, we will refund the difference, provided the product is genuine,” disclosed Vice President at Yudala, Prince Nnamdi Ekeh.

According to him, the firm is aware of the yearning of Nigerians, many of whom are tired of poor quality and sub-standard products on other platforms. “Most of these disgruntled customers have never looked back after shopping with us,” he added.

He disclosed that Yudala 11-11/12-12 promotion will witness a wide assortment of products across diverse categories including home appliances, computing, electronics, mobile devices, gaming, lifestyle/consumer goods, power solutions, food, wines/spirits, among others, with huge deals and unbeatable price slashes also expected.

The Guardian

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