Black Friday is upon Us! – The concept of
Black Friday began in Nigeria in 2013. Since then the concept has spread like
wildfire with major online stores jumping on the bandwagon of what could
possibly be regarded as the largest shopping event in Nigeria.
Black Friday
originated in the USA and is celebrated annualy on the fourth Friday in
November- the week after thanksgiving. It is notably the first day of traditional Christmas
shopping, during which crowds of consumers are drawn to special offers by
retailers and e-commerce companies in more recent times.
This year Black Friday
falls on the 27th of November and has seen many e-commerce companies
in Nigeria geared up with assortments, inventory and amazing deals to grab the
attention of bargain hunters across the country.
Innovative e-commerce
companies continue to seek unique ways to drive their online sales during Black
Friday.
Companies like Kaymu.com.ng have taken the festivities to a new height with the launch of
it’s dedicated online store at the stroke of midnight on the 27th of November
2015 with the promise of jaw dropping deals and prices. That’s not all, they
have released a comic video set to get people in
the Black Friday mood.
According to Sefik
Bagdadioglu, Managing Director of Kaymu.com.ng,
“Black Friday has grown from being a shopping event to a social commemoration
with Nigerians saving up for Black Friday to take advantage of the numerous
deals”.
With the concept of
Black Friday catching on in Nigeria, more and more online shoppers have eagerly
been looking forward to get in on the fun and games. Nigerians are expected to
throw in huge amounts of naira at deals, offers and bargains in everything from
electronics to fashion to furniture and many more.
“The Black Friday
Store is power packed with up to 90%
discounts on a wide range of products. There is
something for everyone with deals from fashion to gadgets to home and many
more”, Bagdadioglu stated.
No comments
Post a Comment