After months spent conducting a detailed research on
the e-commerce eco-system in Nigeria, leading online shopping community Kaymu
Nigeria has put together a white paper tagged; E-commerce in Nigeria: Market
Trends and Consumer Behavior where they researched on the purchasing habits of e-commerce consumers in
Nigeria.
E-commerce research encompasses a wide variety of
information gathered for e-business planning and prospecting and can be useful to track opinions, profiles and
customer behavior.
"From research into consumer behavior, it is
clear that an increasing number of consumers in Nigeria use the internet to buy
products and services. This is closely connected to the internet adoption and
usage which continues to rise at an exponential rate. We have studied why some
consumers use the Internet. Some, to do shopping, many others prefer to get the
information of a product online and use in shopping offline", stated Sefik
Bagdadioglu Managing Director Kaymu Nigeria
Many large b2b ecommerce services use research of
trends to predict the content, products and services buyers will find most
attractive in near future markets. The results of this research largely effects
how ecommerce services cater to their market's technical capabilities, wants,
interests and behaviors.
"Haven
been in existence for over two years we feel that prospective e-commerce
companies can benefit from the local market research Kaymu has provided in
order to help them anticipate industry trends and reduce unnecessary
expenses", Bagdadioglu added.
In this research Kaymu obtained useful consumer
product information and product perception through administering questionnaires
as well as getting personal with focus groups to dig deeper into their
preferences and habits.
Research on e-commerce trends is highly advantageous
to existing and new participants in the Nigeria online eco sysytem to enable
them understand the existing market peculiarities and adopt their platforms to
suit the preferences of the end users.
As E-commerce gains grounds in Nigeria, informative
trends in the sector as well as interesting consumer behavior and reactions
unfold.
Follow this link to view the full research----->http://www.kaymu.com.ng/research/
No comments
Post a Comment