Online Marketplace Kaymu Nigeria has partnered with
MTN to allow Nigerians shop on Kaymu.com.ng at zero data charge.
This means that Kaymu’s current and prospective
buyers and sellers on the MTN network can shop via it’s mobile app without
incurring any data costs.
The partnership would not only accelerate internet
penetration in Nigeria but would also give customers and sellers the
opportunity to access products at the most competitive prices for free.
Through this partnership, sellers can expand their
businesses online and manage their online stores at no extra charge to them.
Buyers can also browse through products, compare prices and shop for items
without incurring any data charges.
“The decision to zero-rate data usage on the Kaymu
mobile app was necessary to drive internet usage and education in the
country. Through this, we are offering a
distinct customer experience and enhancing our community,” said Kaymu MD Sefik
Bagdadioglu in a media statement.
“The high data costs are a major barrier for entry
into the e-commerce space. We believe that this proposition will enable
hard-pressed consumers to shop and engage in e-commerce without having to worry
about the cost of data.” he added.
Over the years Kaymu has stood at the forefront of
entrepreneurship in Nigeria and through this many more sellers can extend the
frontiers of their businesses online.
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