Buzzeff Launches Maiden Edition Of Kaymu TV Commercials


Buzzeff, an international advertising company has launched its first online video advertising campaign in Nigeria for leading online shopping community, Kaymu. On April 22, Kaymu released its first video advertising campaign for Nigeria. The commercial was distributed through a premium publishing network that ensured that it reached a targeted audience in Nigeria - which is one of the most important markets in Africa.

This advertising campaign roll out by Buzzeff demonstrates its operational capabilities to support brands in terms of their communication strategies with actions that ensure effectiveness, measurability and cost optimization. The Nigerian market online publishing strategy was executed via InSocial™ and InRead ™, products for enhancing community building and brand viewability respectively.

The President of Buzzeff MEA, Jerome Mouthon said, "The advertising campaign was discussed with Kaymu’s central team a few months ago. Meetings were held in Paris and Casablanca to align our operational action plans with Kaymu’s communication objectives and to deliver successful campaign KPIs.

Asked about his views on the campaign, Sami Louali, co-CEO of Kaymu said “Our growth plan for the African market (where we are present in 17 countries already), requires acceleration of our marketing and advertising investments and partnerships with professional providers who are able to effectively support us so as to help us achieve our objectives.

Buzzeff aims to open the way for all brands that are willing to develop their communications toward African markets with effective advertising tools, efficient targeting and purely performance based model of payment per view.

To get a preview of how the campaign is performing in Nigeria, we can refer to the following stats:
Nigeria’s population is 175 million, out of which 60 million are Internet users and 12 million has social media accounts. The estimated video consumption is around 1 hour per day per user.

Buzzeff started in North Africa in 2012 and subsequently expanded to the Middle East. It is now slowly moving towards sub-Saharan Africa.

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