It is that time of the year when the online community assemble in multiple venues across the major cities of the world for a week long Social Media Week (SMW) event.

SMW is one of the largest social media gatherings which seeks to share ideas on how social media and technology is affecting the world.

The global event, which was launched in Nigeria in 2013, will be held between the 23rd and 27th of February 2015 with the theme, ‘Upwardly Mobile; The rise of a Connected Africa’.

“The connected class is represented by those with access and connectivity. Today there are 3 billion of us. By 2022 there will be 6 billion. Through the exploration of the Upwardly Mobile theme we want to ask the fundamental question: how can all humans achieve more in a connected world?”, stated Toby Daniels, Founder/Executive Director, Social Media Week.

Leading online marketplace,, will be hosting a panel session during this year’s edition, tagged SME 101: Converting Social Network To Cash, on February 25th 2015, at Terra Kulture by 12pm.

The event will connect the dots between social media and e-commerce and highlight how small-medium scale enterprises can maximize profit through integrated social media marketing channels.

Managing Director of Kaymu, Evangeline Wiles stated, “Africa is one of the fastest growing technology markets in the world and Kaymu’s event at the Social Media Week sets the stage for a thought provoking and insightful discussion on how technology impacts entrepreneurs”. 

In 60 minutes of a highly interactive panel session, a set of seasoned experts in the field of social media marketing, entrepreneurship and e-commerce will leverage on their experience to teach small business owners how to attain social media conversion, media convergence, maximizing visibility at minimal cost to drive breakthrough in their business endeavours.

Panelists at the event will include the Managing Director of Kaymu Nigeria, Evangeline Wiles, the CEO of Contagious 128, Olusola Adewumi, Social media influencer and Blogger, Tosin Ajibade of Olorisupergal and the Community Manager of Kaymu Nigeria, Abiola Fabio.

For more information about the event, contact [email protected].

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