#Tech: Intel Unveils ’@50 Cent’ Inspired Smart Headphones That Will Measure Your Heart Rate


Intel and SMS Audio have teamed up to create a new category of “fitness wearables,” or smart headphones with sensors that can measure your heart rate. The audio headphones will carry the lifestyle brand of entertainer Curtis “50 Cent” Jackson.

The wearables combine technology, fitness metrics, and fashion design in a fusion that reflects the corporate strategy of Brian Krzanich, chief executive of Intel, as outlined in his speech at the Consumer Electronics Show in Las Vegas in January. Intel is the world’s biggest maker of chips, but it will design its own systems in this case to stoke demand for wearables and the internet of things, or the use of computer and communications technology in everyday things.

Intel and SMS Audio believe they will have a broad market consisting of “ultra marathoners,” “aspirational exercisers,” and everyone in between. Intel is on a mission to outdo rivals like Apple and Samsung in establishing a technology brand that defines cool for a new generation of consumers.

Intel is focused on driving innovation in the wearable technology segment by partnering with lifestyle brands like SMS Audio that complement our technology and design expertise,” said Michael Bell, corporate vice president and general manager of the New Devices Group at Intel. “With SMS Audio, we will bring smart headphones to market that eliminate the inconvenience of add-on devices with an integrated, one-device fitness accessory offering high-end style and premier sound quality for an exceptional fitness experience. This is a prime example of Intel driving innovation in wearable devices while being a forerunner in merging lifestyle and technology.”

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