Victor Moses Is Nigeria’s Most Marketable Player

Chelsea winger Victor Moses is arguably Nigeria’s biggest football brand leading up to the World Cup.
The 23-year-old is the face of more brands than any of his teammates in the Super Eagles as the World Cup begins this week.

The hardworking and focused Moses is the star of telecommunications giants GLO’s Super Eagles World Cup campaign.

The player, who was on loan at Liverpool in the recent English Premier League season, also appears in the Samsung Galaxy 11 global campaign alongside Lionel Messi, Cristiano Ronaldo and Iker Casillas.

Moses is also part of soft drinks giants Pepsi’s campaign, where he shares the platform with teammates Peter Odemwingie and Elderson Echiejile.

National team coach Stephen Keshi and his assistant Daniel Amokachi also feature in the Pepsi campaign.

Since switching allegiance to Nigeria in 2012, after playing in the England youth teams, Moses’s popularity has grown and so has his reputation.

He was the most searched Nigerian sports personality online on Google, according to the 2013 Zeitgeist released by the search engine last year.

According to Google West Africa communications manager, Taiwo Kola-Ogunlade, his moment of fame came last year when he took off his shirt after scoring a penalty in the 2-0 defeat of Ethiopia in Calabar as Nigeria reached their fifth World Cup.

“That single image was searched by more people outside core football fans, women wanted to see the toned body of the player,” said Ogunlade.

The winger’s popularity is not restricted to his toned body, as he has become a match winner for the Super Eagles. He scored two late goals to help Nigeria defeat Ethiopia and reach the quarter finals at the 2013 Cup of Nations. He also won and converted a penalty in the team’s 2-1 loss to the United States in a friendly on Sunday.

“Moses plays attacking football, that’s why he’s attractive to the brands,” said Osamede Umweni, a football brands expert. “All over the world, the top footballers for brands are attackers and goal-scorers.

“Moses is like a game changer in the Super Eagles. Many people believe that if Moses plays well, he will change a game for Nigeria,” Umweni told Goal.
Sources: Nairaland, Goal.com
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